Case Study: Goff Law Group boosts Page 1 visibility and lowers CPA with Studio 3 Marketing

Goff Law Group boosts Page 1 keywords to 87% with Studio 3 Marketing

Goff Law Group, a prominent personal injury law firm in Connecticut, faced a significant challenge: its digital marketing performance did not match the success of its extensive offline branding efforts like TV and billboards. Their website was not appearing in search results for the cities they served, hindering their ability to connect with people actively searching for an attorney. They partnered with Studio 3 Marketing for a comprehensive solution involving SEO, digital advertising, and a complete website redesign to translate their unique brand online.

Studio 3 Marketing implemented a first-of-its-kind digital initiative, rebuilding the website with a multi-location structure and tripling its usable content to compete in search. They creatively expressed the firm's distinctive brand vision, resulting in a highly customized site. The results were dramatic: the percentage of priority keywords ranking on Google's first page skyrocketed from 10% to 87%. Furthermore, Studio 3 optimized the firm's paid search campaigns, reducing cost-per-acquisition by 65.8% and driving a record number of new client sign-ups.

Goff Law Group