Case Study: Cambridge University Botanic Garden boosts engagement and memberships with Studio 24

Cambridge University Botanic Garden drives 270,000 website users with Studio 24

Studio 24 partnered with Cambridge University Botanic Garden (CUBG) to revitalize its online presence. The challenge was to overhaul an outdated website and creaking CMS to better reflect the ever-changing nature of the garden, simplify user journeys, and increase engagement with visits, events, and memberships.

The solution implemented by Studio 24 was a redesigned WordPress website featuring a seasonally shifting color palette, daily plant highlights, and integrated botanical history. This approach created a harmonious relationship between the garden and the site. The results were significant, including 270,000 website users in 2020 and a peak of 133,000 page views for a rare plant event, demonstrating Studio 24's success in greatly increasing user engagement.

Cambridge University Botanic Garden (CUBG)