Case Study: Corsair achieves innovative gaming design and global compliance with Upspire Labs

Corsair expands long-term gaming design partnership with Studio 22 Design after early 2019 launch

Corsair, a leading manufacturer of gaming hardware and peripherals, faced the challenge of further developing its visual design to resonate with a global audience while ensuring compliance with international markets. The company partnered with the vendor Studio 22 Design, operating as Upspire Labs, to find a creative partner capable of transforming its vision into compelling designs.

Studio 22 Design (Upspire Labs) was engaged to bring new visual design ideas to life. The solution included developing quick start guides, executing product packaging changes for global compliance, and creating innovative graphics that aligned with Corsair's brand identity. The collaboration led to numerous successful projects, including campaigns for a new line of gaming keyboards. Upspire Labs introduced innovative concepts that broke the mold of Corsair's usual approach, significantly impacting the brand's overall marketing strategy and enhancing its market presence.

Corsair