Case Study: Rustico boosts organic traffic and revenue with Stryde

Rustico grows revenue 67% YoY with Stryde

Rustico, a leather journal company, faced a significant challenge after a website migration caused its organic Google search traffic to plummet by over 50%. The company approached the vendor Stryde to help recover this lost traffic and address additional problems with its email marketing.

Stryde implemented a comprehensive solution that included analyzing keywords, fixing technical site issues, restructuring navigation, and optimizing content for organic search. For email marketing, Stryde set up popups, conducted A/B tests, and segmented lists to improve conversions. As a result, Rustico's total traffic grew 131% year-over-year and its revenue increased by 67% year-over-year.

Rustico