Case Study: Zoe achieves safer, faster-growing LGBTQ+ dating with STRV

Zoe boosts revenue 5X in 5 years with STRV

Zoe, a dating app for lesbian, bisexual, and queer womxn, sought to create a safe and top-rated platform to stand out in a competitive market. They partnered with the vendor STRV for comprehensive product development services, including design, iOS and Android development, data science, and QA.

STRV designed and developed the app with a focus on clean design, user safety, and reliable technology. This solution led to Zoe becoming a top-rated app with over 10 million users, a 5x revenue growth in five years, and recognition as Apple’s App of the Day. Key results included a 95% reduction in content moderation time and a crash-free rate of 99.5% on iOS.

Zoe