Case Study: The Athletic scales a premium sports app with STRV

The Athletic reaches 1 million subscribers with STRV

The Athletic, a subscription-based sports media startup, turned to STRV to build a mobile app MVP. Their challenge was to quickly develop a high-quality iOS application to impress Y Combinator judges and secure crucial seed funding for their mission to become a leading ad-free sports platform.

STRV built the iOS app from scratch, delivering a working MVP in time for the Y Combinator panel. The solution later expanded to include Android and tablet versions, with STRV providing ongoing design and engineering to ensure a smooth user experience. This successful partnership helped The Athletic secure significant investment, eventually leading to over one million subscribers and a $550 million acquisition by The New York Times Company.

The Athletic