Case Study: Major League Soccer creates a next-gen fan experience with STRV

Major League Soccer redefines fan engagement with STRV for 30 clubs and 12M+ annual attendees

Major League Soccer (MLS) faced the challenge of evolving its digital experience to meet the demands of a rapidly growing global fanbase. The league needed to move beyond a transactional app to a future-proof, dynamic platform that could deliver personalized, immersive engagement, especially with the high stakes of new talent and a major partnership. They partnered with STRV to build this new fan-first digital ecosystem.

STRV stabilized the existing app's performance and then completely reimagined the fan experience. The solution included a bold, intuitive UI, real-time data SDKs, and the groundbreaking Sidekick AI feature for personalized content. This resulted in a next-generation platform that redefines fan engagement, bringing them closer to the action with personalized content and real-time insights.

Major League Soccer (mls)