Case Study: Arnold Schwarzenegger builds a thriving fan fitness community with STRV's The Pump app

Arnold Schwarzenegger sells out The Pump lifetime memberships in 72 hours with STRV

The customer, Arnold Schwarzenegger, wanted to unite his diverse community of fans and fitness buffs in a single platform. The challenge was to build a data-heavy workout app that would stand out as a standalone product, moving beyond outdated designs while presenting complex program variations and community features in an easy-to-consume way. The vendor STRV was chosen to handle product management, design, and engineering for the project.

STRV designed and built The Pump app from the ground up in React Native, creating a custom backend solution and a tailored admin panel to handle the platform's massive data load. The solution was a massive success, selling out 5,000 lifetime memberships in just 72 hours following its limited release. The app hit the Top #20 in the US App Store's Health & Fitness category and achieved massive user engagement, with hundreds of comments per post.

Arnold Schwarzenegger