Case Study: Vega boosts brand awareness and contest engagement with Strutta Facebook Contest

Vega drives 68,027 contest visits with Strutta

Vega, a natural health products company, faced the challenge of promoting their new smoothie line through a user-driven Facebook campaign without diverting their in-house development team from other projects. They partnered with the vendor Strutta to implement a Facebook contest to achieve this.

Using Strutta's platform, Vega created a photo contest that ran in two rounds: submission and voting. The solution allowed Vega's marketing team to set up and manage a full-featured Facebook app without development resources and to fully customize the contest to match their new branding. The contest was a major success, significantly exceeding its goals by generating 357 entries, 22,902 votes, and 68,027 distinct visits. Strutta's tools also enabled Vega to easily identify their top influencer, who alone drove over 3,000 visitors to the promotion.

Vega