Case Study: Vancouver Whitecaps increase exposure and season ticket sales with Strutta sweepstakes

Vancouver Whitecaps boost season ticket sales with Strutta in 2 weeks

The Vancouver Whitecaps soccer team, a customer of Strutta, had a loyal subscriber base but sought to increase its exposure and broaden season ticket sales beyond its existing audience. Their challenge was to expand their reach to friends of current fans and ultimately drive new sales for their 2014 season tickets renewal campaign.

Strutta implemented a social media sweepstakes solution that incentivized sharing to unlock prizes. The vendor provided the functionality to create a fully branded sweepstakes, customize sharing messages, track shares with advanced analytics, and monitor performance. This strategy successfully generated 2,544 entries and 2,818 social shares, which resulted in 11,470 click-throughs and a 62.5% increase in visits from social sharing. As a key result, the sweepstakes winner, who was not a previous season ticket holder, purchased several season tickets after their win.

Vancouver Whitecaps