Case Study: Vancouver Aquarium grows email sign-ups with Strutta Facebook contest

Vancouver Aquarium boosts newsletter sign-ups with Strutta’s 100% opt-in contest

The Vancouver Aquarium sought to grow its email database and raise awareness of its new penguin attraction among local fans. Their challenge was to strengthen online relationships in a way that aligned with their brand promise to engage, amaze, and inspire. To meet this challenge, they worked with vendor Strutta and used its Contest-Designer functionality.

Strutta's solution was a Facebook contest that accepted photo, video, and text submissions to name the penguins. The customized entry form captured email addresses and postal codes. The results were highly successful, with Strutta's analytics revealing a 100% newsletter opt-in rate and over 80% of contest visitors being from the local area.

Vancouver Aquarium