Case Study: The Province boosts hybrid awareness and engagement with Strutta

The Province nearly doubles Facebook likes with Strutta's Commuting Challenge

The Province, a British Columbia-based regional newspaper, faced the challenge of driving traffic to its 10-week Commuting Challenge series and raising awareness for hybrid vehicles in partnership with Toyota BC. To overcome objections to the new product, they needed an engaging way to get people to watch participant testimonial videos. They partnered with the vendor Strutta to implement a social promotion solution.

Using Strutta's platform, The Province created a customized Facebook sweepstakes that incentivized users to watch the videos and answer questions for a chance to win a car lease. This strategy successfully built engagement with the content and dispelled common myths about hybrids. The results for Strutta's client were significant: the sweepstakes received over 9,000 visits and 3,800 entries, nearly doubled the newspaper's Facebook likes, and generated opt-ins from 52% of entrants for more information from Toyota.

The Province