Case Study: Newfoundland and Labrador Tourism drives nearly 900,000 leads with Strutta sweepstakes

Newfoundland and Labrador Tourism captures nearly 900,000 leads in a day with Strutta

Newfoundland and Labrador Tourism, along with its partners, wanted to generate buzz and capture customer data to promote travel. They needed a compelling social media promotion to attract new Facebook and Twitter followers. The vendor Strutta was engaged to provide a solution.

Strutta implemented its Sweepstakes PRO package with custom services to run a 24-hour sweepstakes giving away a trip every half hour. The solution included automated winner selection, custom data capture, and integration with social channels. The results were significant, capturing nearly 900,000 leads in a single day, doubling Newfoundland and Labrador Tourism's Facebook fans, and increasing WestJet's Facebook Likes by 12%.

Newfoundland and Labrador Tourism