Case Study: Men’s Health Achieves 15 Million Contest Views with Strutta’s Facebook Contest Solution

Men’s Health drives 15M views with Strutta

Men's Health, a major men's magazine brand, along with Women's Health, wanted to drive user engagement with their brands on Facebook and their websites. They partnered with the vendor Strutta to create a positive and competitive environment for their audience.

Strutta implemented a custom photo contest called Facebook's Fittest Friends using their Contest API and custom services. The solution featured an engaging '6-up' voting grid and real-time leaderboards. This strategy resulted in 15 million entry views, over 1 million votes, and high visitor engagement, with the average user spending 3 minutes on the site.

Men’s Health