Case Study: Maggiano's Little Italy drives 77,656 sweepstakes entries with Strutta

Maggiano's Little Italy drives 77,656 sweepstakes entries in 1 month with Strutta

Maggiano's Little Italy, an Italian-American restaurant chain, wanted to drive awareness for its new featured dishes and create preference for its future menus. To meet this challenge, they worked with vendor Strutta to implement a sweepstakes campaign using Strutta's Social Sweepstakes functionality.

The solution involved a standalone microsite with Facebook integrations that included a refer-a-friend incentive and a customized coupon page. Strutta's platform helped Maggiano's achieve a 75% conversion rate on site visits, resulting in 77,656 entries and 2,159 successful social referrals over a one-month period. The campaign exceeded the client's anticipated response and successfully broadened their reach beyond their existing Facebook fan base.

Maggiano's Little Italy