Case Study: Maggiano’s Little Italy drives contest traffic and engagement with Strutta

Maggiano’s Little Italy draws 8,850 contest visits in one day with Strutta

Maggiano's Little Italy, a casual dining restaurant chain, wanted to drive traffic to its website and promote its locations as wedding venues to newly engaged couples. To meet this challenge, they partnered with vendor Strutta and used its Contest PRO package.

Strutta's solution provided a customizable platform for a photo and essay contest, handling submissions, judging, and a fraud-protected public voting round. Maggiano's executed a strong promotional plan around the contest. The results were significant, with 874 entries from couples, 11,920 votes cast, and 8,850 visits to the contest microsite on its opening day.

Maggiano’s Little Italy