Case Study: Maggiano's Little Italy achieves 77,656 entries and 75% site-to-entry conversion with Strutta

Maggiano’s creates a buzz for their new featured dishes with help from Dave Matthews Band

Maggiano's Little Italy, an Italian‑American restaurant chain with 44 locations, wanted to drive awareness of new featured dishes and build preference for future feature menus. To promote the campaign and offer Dave Matthews Band VIP prizes and coupons, Maggiano's used Strutta's Social Sweepstakes platform.

Using Strutta, Maggiano's launched a standalone microsite with Facebook integrations, refer‑a‑friend incentives and a customized Thank You page that delivered a $5 coupon; email blasts, Facebook and Twitter posts drove traffic. The Strutta-powered sweepstakes achieved a 75% conversion rate from site visits to entries, 77,656 entries in one month and 2,159 social referrals, producing strong engagement and measurable lift for Maggiano's.

Maggiano's Little Italy