Case Study: Maggiano's Little Italy attracts 8,850 microsite visits in one day with Strutta

Maggiano's attracts 8,850 visits to their microsite contest in just one day

Maggiano's Little Italy, a casual dining restaurant chain with 44 locations, wanted to drive traffic to its website and position its restaurants as ideal wedding-event venues for newly engaged couples. To run a promotional contest targeting recent engagements, Maggiano’s partnered with Strutta and used Strutta’s Contest PRO package.

Using Strutta’s platform, Maggiano’s launched the “Bliss List” photo-and-essay contest with submission, judging and four public voting rounds, a CSS style kit for brand consistency, and Fraud Guard to protect voting integrity; they supported the campaign with social posts, press releases and e‑blasts. The Strutta-powered campaign generated 874 wish-list submissions, 11,920 votes, and drove 8,850 visits to the contest microsite on the opening day.

Maggiano's Little Italy