Case Study: Frameri drives traffic and raises nearly $65,000 with Strutta

Frameri raises nearly $65,000 in 40 days with Strutta

Frameri, a startup online optical shop, needed to raise $30,000 through an Indiegogo campaign and drive significant traffic to its new website. To meet this challenge, they partnered with Strutta to run a social media contest using its Instagram contest functionality.

Using Strutta's platform, Frameri launched a design contest that garnered 128 entries, 18,000 visitors, and 20,000 pageviews in 40 days. The contest dramatically increased weekly website traffic and converted 2% of that traffic into campaign donors, enabling Frameri to far exceed its goal by raising nearly $65,000. Strutta's fraud guard feature was also key to ensuring a fair outcome for the promotion.

Frameri