Case Study: Descending drives website traffic and gains 3,000+ Facebook fans with Strutta Sweepstakes

Descending kickstarts their new television series and social media presence with a Strutta Sweepstakes

Descending wanted to build awareness for their new adventure documentary series and drive traffic to their website while growing a Facebook fan base of Canadians interested in travel. To do this they ran a "Win 2 Free Tickets to Sydney, Australia!" enter-to-win sweepstakes using Strutta’s Sweepstakes basic package and partnered with BudgetAir.ca for a relevant prize.

Strutta’s solution provided an embeddable iframe sweepstakes site, built-in social sharing and Facebook integrations, geographic entry restriction to Canada, and easy setup through the Sweepstakes Builder. Over the six-week promotion Descending received 7,030 entries, 518 visits driven by shared links, and grew Facebook Likes from a few hundred to over 3,000, demonstrating measurable audience and traffic gains powered by Strutta.

Descending