Case Study: Descending boosts Facebook Likes and sweepstakes entries with Strutta

Descending gains 7,030 sweepstakes entries with Strutta

Descending, a Canadian television network, wanted to build awareness for its new adventure documentary series by driving traffic to its website and growing its Facebook fan base. They partnered with the vendor Strutta to run a sweepstakes promotion targeting Canadians interested in travel.

Using Strutta's Sweepstakes basic package, Descending embedded a promotional site into its own website and Facebook page. The solution included social sharing tools and geo-targeting to ensure only Canadian residents could enter. The campaign generated 7,030 entries and significantly increased Facebook engagement. Strutta's platform helped Descending gain over 3,000 new Facebook Likes and build a highly relevant audience.

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