Case Study: Crate and Barrel achieves $35 million in gift registry creation with Strutta Contest API

Crate and Barrel drives $35 million in gift registry creation with Strutta

Crate and Barrel, a home furnishings retailer, sought to drive online consumer engagement and increase the creation of gift registries. To meet this challenge, they partnered with vendor Strutta and utilized their Contest API to develop a solution.

Strutta implemented a customized contest platform that required participants to create a gift registry for entry. Their solution managed contest mechanics, validated registries, and moderated content. The campaign generated $35 million in gift registry creation, attracted over 16,000 entries, and received millions of page views, successfully meeting Crate and Barrel's objectives.

Crate and Barrel