Case Study: Affect Strategies boosts brand awareness and recruits top talent with Strutta

Affect Strategies doubles Facebook Likes in 5 weeks with Strutta

Affect Strategies, a public relations and social media firm, sought to grow its brand awareness while recruiting quality talent for a summer intern position. To meet this challenge, they partnered with vendor Strutta and utilized its Social Media Contest platform.

The solution was The New York Intern Project, a contest where candidates submitted creative entries and rallied for public votes, demonstrating their social media skills. Using Strutta's platform, Affect handled media submissions, collected votes securely, and used judging tools to select finalists. The results were highly successful; Affect's Facebook likes doubled in five weeks, website traffic increased by 40%, and the contest generated 110 entries and nearly 16,000 votes. The campaign also earned significant media coverage and the winner was hired into a full-time role.

Affect Strategies