Case Study: SparkleTeam Cuts Cost Per Lead 44% and Nearly Doubles Monthly Leads with StructureM

SparkleTeam

SparkleTeam, a commercial janitorial and cleaning company in Florida, faced the challenge of generating leads in a competitive market with a modest, fixed ad budget and no prior paid advertising or social media presence. Their initial paid search campaign was underperforming, with a cost per lead more than twice their target. They partnered with StructureM to build an efficient paid search program and establish a social media presence from the ground up.

StructureM rebuilt the paid search program to focus on commercial intent, optimized landing pages for conversion, and built new social media accounts. As a result, SparkleTeam cut its cost per lead by 44% to $154 and increased monthly lead volume by 77%, all without any increase to the monthly ad budget. The conversion rate reached 9.8%, significantly outperforming the industry benchmark. StructureM also successfully established a new Facebook and Instagram presence for the client.

SparkleTeam