Case Study: Read Smart Learning Center achieves 48% more inquiries with StructureM

Read Smart Learning Center Case Study

Read Smart Learning Center, an Oklahoma-based learning center providing reading instruction, was facing declining organic search traffic and an over-reliance on word-of-mouth referrals. They partnered with the vendor StructureM to implement a search engine optimization (SEO) and content strategy to become more findable by local families searching for help.

StructureM executed a sustained program focused on local search optimization and content that answered parents' specific questions. This strategy resulted in a 48% increase in web form inquiries and a 45% rise in organic search traffic within a single year. The growth was sustained, with 16 consecutive months of year-over-year organic search growth, significantly increasing the center's visibility and leads.

Read Smart Learning Center