Case Study: Lindus Construction decreases cost per lead by 43% with StructureM

Lindus Construction cuts cost per lead by 43% with StructureM

Lindus Construction, a home improvement company serving the Twin Cities area, faced marketing challenges including a high cost per lead and low-quality leads that were not reaching their intended audience. They partnered with the vendor StructureM for SEO and SEM campaign management to address these issues.

StructureM implemented a solution that integrated Google Ads with the company's CRM and identified settings that produced spam leads. Their strategic work, which included budget tracking and proactive communication, optimized ads for quality. This resulted in a greater quantity and quality of leads, with Lindus Construction achieving a 43% decrease in cost per lead.

Lindus Construction