StructureM
15 Case Studies
A StructureM Case Study
EverLine Coatings & Services, an Ontario-based franchisee specializing in asphalt paving and parking lot maintenance, faced challenges with high competition, cost management, and lead quality. They partnered with the vendor StructureM to improve their digital marketing efforts through optimized PPC campaigns.
StructureM implemented targeted PPC advertising and enhanced SEO strategies for the client. This solution generated a remarkable 3913% ROI, earning $39 for every dollar spent on ads, and achieved a cost per lead of just $43, significantly below the Canadian average. The efforts resulted in $171,971 in quoted value from PPC and an additional $37,200 from SEO leads.