Case Study: EverLine Coatings & Services achieves $1.1M+ in tracked opportunities with StructureM

EverLine Coatings & Services drives CA$1.1M+ in opportunities with StructureM

EverLine Coatings & Services, a franchisee providing parking lot maintenance, faced significant challenges as a new market entrant. They were initially hesitant about marketing and competed against established contractors with limited online presence and a need to quickly generate qualified commercial leads. StructureM was engaged to implement a local SEO strategy to build trust and visibility.

StructureM built a local-first SEO foundation for the client, focusing on high-intent service pages and optimizing their Google Business Profile to build authority. This strategy generated over CA$1.1 million in tracked revenue opportunities, with organic search driving 58.3% of all website traffic. The campaign also resulted in 191 website visits and 52 phone calls directly from their Google Business Profile, establishing the franchise as a top-ranked local provider and leading to their biggest year of growth.

EverLine Coatings & Services