StructureM
25 Case Studies
A StructureM Case Study
Churches by Daniels, a national design-build firm specializing in church construction, faced significant marketing challenges. With a highly specialized niche and long buying process, they had no lead tracking, no paid search program, and were entirely dependent on organic visibility for new opportunities. They partnered with StructureM for a comprehensive digital marketing solution including SEO, Google Ads management, and lead tracking.
StructureM built a paid search program from the ground up and relentlessly optimized it for efficiency while also securing the #1 national organic ranking for the company's primary keywords. This strategy resulted in a 250% revenue growth over two years. StructureM simultaneously cut the cost per lead by 62%, reduced total ad spend by 42%, and increased total tracked leads by 61%.