Case Study: Watters International Realty achieves a 300% drop in customer acquisition cost and happier, more productive agents with Structurely

Watters International Realty - Customer Case Study

Watters International Realty, led by Co-owner and Broker Chris Watters, is a 200+ agent firm across 17 markets based in Austin, Texas. Facing inefficient lead processes, high customer acquisition costs after relying on Zillow, and agent overload, they chose to streamline their workflow by integrating their BoomTown system with Real Synch and Structurely’s AI Assistant to automate lead handling.

Structurely’s AI Assistant, deployed alongside Real Synch and BoomTown, automated lead outreach, reduced manual work and filtered low‑quality contacts until they were agent‑ready. Watters reported a 300% increase in leads in BoomTown, cut CAC from about $2,400 to roughly $700 using cheaper Facebook leads, doubled ISA productivity (from a max of ~6 closings to 12–20), and in 18 months Structurely sent ~240,000 messages to ~17,900 leads, generating 195 agent handoffs and influencing a pipeline of just over $80,000,000.

Watters International Realty

Chris Watters

Co-owner and Broker