Case Study: The DeBerry Team of Keller Williams achieves 24/7 lead engagement and faster lead qualification with Structurely

The DeBerry Team of Keller Williams - Customer Case Study

The DeBerry Team of Keller Williams, a family-run real estate group led by Roxanne DeBerry, struggled to hit the expected two-minute response window for online leads and lacked the infrastructure to add an ISA. Marketing manager Larry DeBerry discovered Structurely and deployed Structurely’s Assistant to solve their speed-to-lead and speed-to-response challenges.

Structurely’s Assistant now fields leads from the team’s website, Facebook, and Google for their two buyer agents, allowing different agent workflows while reliably qualifying and warming prospects. In the last 16 months the Assistant handled just shy of 1,200 leads (about 15,000 messages) with an engagement rate just under 40%, 55% of interactions occurring after hours; it handed off 101 leads for agent follow-up and identified 198 uninterested prospects, freeing the team to focus on closing business.

The DeBerry Team of Keller Williams

Roxanne DeBerry

Team Lead