Case Study: RE/MAX achieves 33% higher lead engagement and 100+ qualified leads with Structurely AI Assistant

RE/MAX - Customer Case Study

RE/MAX broker Mark Santoyo and The Santoyo Group were struggling to consistently follow up with leads: agents relied on manual reminders, follow-up was inconsistent, and Mark didn’t have time to build a repeatable process. To address this, they turned to Structurely and its AI Assistant (Structurely’s AI Inside Sales Agent), which integrates directly with their Chime CRM to automate messaging-based follow up.

Structurely implemented its AI Assistant to handle texting-based outreach and automated drip campaigns, reaching unresponsive leads up to 6 times in the first week and 14 times over three months. In two months the assistant engaged and qualified over 100 leads and boosted lead engagement by 33%, freeing agents to focus on closings and delivering a measurable increase in conversions for RE/MAX.

RE/MAX

Mark Santoyo

Broker/ Team Leader