Case Study: Premier Group New Jersey boosts engagement from 10% to 47% with Structurely

Premier Group New Jersey - Customer Case Study

Premier Group New Jersey, led by Roman Balandin and one of the top 1% teams at RE/MAX Central, faced slow agent follow-up (agents weren’t reaching leads within the first 2–5 minutes) and a low engagement rate of just 10% before adopting Structurely. The team began using Structurely’s AI texting assistant in May 2020 to improve responsiveness and lead engagement.

Structurely integrated its conversational AI with Premier Group New Jersey’s Boomtown CRM to automate initial outreach and follow-ups, while the team monitors reporting daily. The result: engagement jumped from 10% to 47%, Structurely handled under 70,000 messages and saved the team over 70 days in under a year, and helped convert leads and clients that had been in the CRM 2–3 years.

Premier Group New Jersey

Roman Balandin

Founder and Team Lead