Case Study: eXp Realty achieves a 17% appointment rate and 24/7 AI lead follow-up with Structurely

Outsourcing Lead Follow Up Using AI

Chad Leonberg, a Team Leader at eXp Realty in Pittsburgh, faced the challenge of scaling a team to handle roughly 300 online leads per month without the cost and turnover risk of hiring an internal Inside Sales Agent. To solve this, he turned to Structurely and their AI inside-sales assistant, Aisa Holmes (renamed Stephanie Holmes), as an outsourced, always-on ISA solution.

Structurely connected Aisa Holmes to Chad’s Zillow Premier Agent leads to work 24/7 with no training required; of the first 300 leads she handled, she qualified and booked appointments for 50 (a 17% conversion/contact rate). Structurely’s AI saved the team time, improved lead response consistency, increased conversions and revenue, and eliminated the reliability and turnover issues common with human ISAs.

eXp Realty

Chad Leonberg

Team Leader