Case Study: Keller Williams Legacy achieves re-engagement of cold leads and increased appointments with Structurely

Keller Williams Legacy - Customer Case Study

Keller Williams Legacy, led by Dan Armstrong in San Antonio, was overwhelmed with thousands of cold Zillow leads and high agent turnover because human inside sales agents couldn’t consistently re-engage or qualify prospects. To solve this, the team turned to Structurely and its AI Assistant to handle continuous follow-up and rapid lead qualification.

Structurely connected its AI Assistant to Zillow and a list of 2,500 cold leads, engaging inbound leads in under 5 minutes and re-engaging old leads with minimal onboarding. The assistant immediately converted a lead, brought 7 cold leads back to life in a week, scheduled 6+ appointments, increased overall lead volume beyond the prior ~30/month, re-engages at least one old lead per day, reduced agent turnover, enabled hiring more agents, and delivered at least one sale that already covers a year of lead spend.

Keller Williams Legacy

Dan Armstrong

Team Leader