Case Study: HomeStart Realty West achieves a 41% engagement rate and 90 hours saved with Structurely

HomeStart Realty West - Customer Case Study

HomeStart Realty West, led by Jessica Hart, engaged Structurely to solve a common real estate challenge: efficiently engaging a high volume of incoming leads—including outside normal business hours—without adding staff. They implemented Structurely’s AI conversational lead engagement platform to ensure timely responses and continuous coverage.

Structurely automated conversations for HomeStart Realty West, processing 408 leads and sending 4,172 messages, achieving a 41% engagement rate and saving the team 90 hours. More than half of lead outreach (57.6%) occurred between 5pm and 8am versus 42.4% during work hours, demonstrating Structurely’s measurable impact on responsiveness and time savings.

HomeStart Realty West