Case Study: Chord Real Estate achieves 50%+ lead connections and instant, human-like follow-up with Structurely

Chord Real Estate - Customer Case Study

Chord Real Estate, a Nashville-based white-glove brokerage serving Premiere, Sports, Entertainment, and International clients, was struggling to respond quickly to incoming leads from Google Ads, HomeLight, social media and large Instagram accounts. With a small team and many contacts stored in Follow Up Boss, they had trouble maintaining timely follow-up and managing high lead volume, even after testing other solutions and a human call team. They were referred to Structurely to solve their long-term follow-up and speed-to-response needs.

Structurely deployed its conversational AI Assistant to engage leads instantly via text and scrub existing Follow Up Boss contacts, allowing Chord Real Estate agents to take over high-touch conversations and appointments. The team praised Structurely’s human-like messaging—“The human touch has been out of this world”—and reported that the Assistant even fooled leads into thinking it was a person. Structurely has connected with over 50% of their leads and sent more than 3,700 messages, significantly improving speed-to-lead and consistent follow-up.

Chord Real Estate