Case Study: Nuvias Group achieves elevated partner experience and industry recognition with StructuredWeb

StructuredWeb Helps Nuvias Drive Innovation & Create Industry Buzz with Superior Partner Portal

Nuvias Group, a leading distributor of network security products with a large reseller channel, faced a time‑consuming, manual “disti‑concierge” process for creating and distributing vendor content and campaigns. Seeking to streamline partner workflows, automate marketing execution, expand tactics (including social media), unify brand messaging and improve ROI, Nuvias evaluated several providers and selected StructuredWeb’s Channel Marketing and Management platform to replace their laborious processes and power a new partner portal.

StructuredWeb implemented the Partner Enablement Portal (PEP) with advanced marketing automation, a rich content library, closed‑loop reporting, a real‑time analytics dashboard and 15+ integrated channel tactics (webinar and social syndication, syndicated microsites, etc.). In under a year Nuvias Group saw immediate lifts in partner engagement and recurring business, increased cross‑sell activity, more integrated campaigns at no extra cost, higher channel ROI for vendors and partners, and four industry award nominations tied to the StructuredWeb solution.

Nuvias Group

Nick Wright

Marketing Executive