Case Study: A Fluent Vision (AFV) achieves 75% partner engagement and 600% VPMM coverage increase with StructuredWeb

StructuredWeb Helps AFV Increase Channel Engagement with a Holistic Approach to Partner Marketing Concierge

AFV (A Fluent Vision) is a managed marketing services agency specializing in sales enablement for IT channel organizations. AFV needed a platform that could support a two‑tier distribution model, cater to all partner types, capture comprehensive channel marketing data, and measure/report performance for manufacturers, distributors and resellers—capabilities their previous technology lacked. To address this, AFV partnered with StructuredWeb and adopted StructuredWeb’s Channel Analytics, Closed‑Loop Reporting, and Personalized Partner Portals and engagement tools.

StructuredWeb delivered personalized partner portals, automatic co‑branding, content translation, 15+ integrated marketing tactics and real‑time closed‑loop analytics that let AFV customize, scale and measure partner programs from a single interface. As a result, AFV achieved partner engagement rates above 75% annually, extended client retention beyond four years, and scaled VPMM coverage from 5:1 to 30:1 (a 600% increase), driving faster, more precise campaign execution, SQL growth and increased revenue.

AFV

Randy Sasaki

Partner