Case Study: Klaviyo Achieves 25% Cost Savings with Structured

Klaviyo Achieves 25% Cost Savings and Enhanced Global Partner Experience with Structured

Klaviyo, a marketing automation company, sought to solve the challenge of a fragmented experience for its global channel and agency partners, who were forced to navigate multiple disconnected tools. This approach resulted in a high total cost of ownership, complex content management, and a limited ability to serve international partners effectively.

Klaviyo implemented the AI-driven partner marketing automation platform from Structured to create a unified enablement and marketing hub. The solution consolidated their previous tools, providing AI-powered content creation and translation into over 150 languages. As a result, Klaviyo achieved a 25% direct cost saving on licensing, improved its international partner reach by 15-20%, and significantly enhanced the global partner experience through a single, streamlined platform.

Klaviyo