Case Study: Cooking.com achieves 40%+ email open rates and major revenue lifts with StrongView

Increased Customer Engagement Through Better Lifecycle Marketing

Cooking.com, an online cookware retailer and platform supporting multiple branded foodie e-commerce sites, faced a scaling challenge with its in‑house email program. During rapid growth and peak retail periods like Black Friday/Cyber Monday the company lacked the ability to deliver timely, relevant, and precisely targeted messages across its network, leaving most customers unengaged.

Cooking.com implemented StrongView’s cross‑channel lifecycle marketing (Message Studio) to build automated, multi‑stage, behavior‑and‑preference‑driven campaigns (onboarding, re‑engagement, personalized offers). The program boosted average open rates from 8.5% to 41.83% and click‑through rates from 1.3% to 7.68% (51.2% open and 22.9% CTR for users who indicated preferences), produced a 241% revenue lift for a Thank You campaign and 180% for a re‑engagement campaign, and reduced unsubscribes/complaints by 29%, while creating a repeatable, scalable engagement model.

Cooking.com