Case Study: Joss & Main achieves reliable, cost-effective 10-minute delivery of millions of sales-event alerts with StrongView

Flash sale site Joss & Main reliably and cost-effectively delivers millions of personalized sales events alerts in minutes

Joss & Main, Wayfair’s private flash‑sale site launched in 2011, needed to notify members about limited‑time sales without delay so everyone had an equal chance to buy before inventory sold out. The core challenge was reliably sending millions of personalized sale alerts in the same 10‑minute window each day to preserve customer satisfaction and retention.

Wayfair implemented StrongView’s burst email delivery and marketing platform to send millions of targeted messages in under 10 minutes, with dynamic personalization, real‑time reporting, and automated bounce/unsubscribe handling. The solution ensured maximum inbox delivery, scalability for growth, streamlined operations, increased membership and revenue from email-driven traffic, and a low total cost of ownership.

Joss & Main