Case Study: Veer launches a premium online furniture shop with Strix and Shopware

Veer wins with Strix as free fabric samples surge beyond expectations

The furniture brand Veer faced the challenge of modernizing its outdated Prestashop-based online store to reflect its new high-end brand identity and compete in a demanding market. Their existing platform was not intuitive to manage, lacked flexibility for personalization, and presented technical limitations for growth. To address this, Veer partnered with vendor Strix for a development solution to build a new, distinctive online shop.

Strix implemented a new e-commerce platform using Shopware, which provided an intuitive CMS and the flexibility for advanced custom features. Key solutions included a sophisticated product configurator for modular furniture and a direct option to order fabric samples, a feature that proved highly popular. The new site provided a solid foundation for Veer's growth, significantly improved usability for both customers and the internal team, and successfully established a premium brand presence online.

Veer