Case Study: Tous boosts Black Friday sales by 13.6% with Strix and Magento Commerce 2.3

TOUS boosts sales by 13.6% with Strix

TOUS Poland, a jewelry brand with stores across Central Europe, faced the challenge of upgrading its e-commerce platform to a more scalable solution with advanced inventory management. They needed to implement Magento Commerce 2.3 with Multi-Source Inventory (MSI) within a strict three-month deadline before Black Friday to accelerate their omnichannel strategy and improve site performance.

The vendor, Strix, successfully executed this demanding implementation, adapting the platform to TOUS's systems and migrating data while maintaining the old site. They delivered the world's first live version of Magento 2.3 with MSI, which integrated nearly 80 physical stores as inventory sources. As a result, during Black Friday, TOUS saw a 13.6% higher conversion rate on the new platform and a 29.7% increase in total online revenue compared to the previous year's event.

TOUS