Case Study: TOUS boosts omnichannel e-commerce sales with Strix

TOUS boosts Black Friday sales by 13.6% with Strix

TOUS Poland, a subsidiary of the Spanish luxury jewelry and accessories brand, faced the challenge of developing and optimizing its e-commerce platform to support an omnichannel sales strategy across the Polish, Slovak, and Czech markets. The brand needed a modern, reliable system capable of handling significant sales peaks and integrating its online and physical store operations. They engaged the vendor Strix for implementation and development services.

Strix upgraded the platform to Magento Commerce and implemented several key solutions, including Magento Inventory for omnichannel stock management, special promotional modules, and same-day delivery options. These efforts resulted in a 13.6% sales increase during a Black Friday period and successfully prepared the site to handle nearly 60,000 users per day during major sales events. Strix's work provided TOUS with a robust, efficient e-commerce platform that effectively supported its business goals.

TOUS