Case Study: Skąpiec.pl sharpens its UX strategy with Strix

Skąpiec.pl prepares a redesigned comparison engine with Strix through a 2-stage UX process

The vendor Strix conducted UX workshops and research for Skąpiec.pl, a leading Polish price comparison engine, to prepare for a full website redesign. The customer's challenge was to modernize their platform to better align with current UX and e-commerce trends, improve clarity and usefulness for users, and more effectively showcase unique selling points like price history to increase conversion rates for merchants.

Strix's solution was a structured two-stage process, beginning with a comprehensive Discover & Define phase. This involved desk research, competitor benchmarking, and collaborative workshops to develop user personas, map the unique value proposition, and prioritize features. The results of this first stage provided Skąpiec.pl with a clear strategic direction, including brand positioning and archetypes, to guide the subsequent design phase, ensuring the new interface would be tailored to user needs and market trends.

Skąpiec.pl