Case Study: Semilac gains a new sales channel with Strix and Booksy integration

Semilac launches a new sales channel with Strix as first Booksy seller

Semilac, a cosmetic brand and trendsetter in hybrid manicure, faced the challenge of integrating its Magento-based online shop with Booksy, a major beauty service booking platform, to create a new sales channel. Strix was engaged to develop the necessary technical infrastructure and API functionality for this innovative project.

Strix implemented the solution by creating a dedicated Magento instance to serve as a backend for Booksy, managing product listings, stock, and orders seamlessly into Semilac's existing architecture. Key features included bulk adding products to carts and automated email notifications for abandoned orders. As a result, salon owners using Booksy can now purchase Semilac products directly with prepopulated details and at special prices. Strix's work successfully established Semilac as the first brand to sell physical products on the Booksy platform, expanding its omnichannel sales reach.

Semilac