Case Study: Rijksmuseum launches an inspiring online shop with Strix and Shopware

Rijksmuseum launches a seamless webshop for 2.7 million annual visitors with Strix

The Rijksmuseum, a major Dutch museum, sought to digitally transform by launching an online shop to sell items from its collection. Their challenge was to create an inspiring, artistic online experience that mirrored a museum visit while also being a user-friendly and effective sales platform. They partnered with vendor Strix to implement this new webshop on the Shopware platform.

Strix implemented the new Shopware-based webshop using a design that featured large photographs from the museum's collection to evoke the feeling of being onsite. The solution included clear navigation, optimized product pages with stock levels, and a user-friendly UX. While specific metrics on sales or traffic were not provided in the text, Strix successfully delivered a platform that allows the Rijksmuseum to offer an inspiring online shopping journey to its visitors.

Rijksmuseum