Case Study: Obsessive streamlines B2C and B2B ecommerce with Strix's Magento implementation

Obsessive launches B2C and B2B Magento sales in 2 currencies and 3 languages with Strix

Obsessive, a popular Central European erotic lingerie brand, faced the challenge of needing a new e-commerce platform to support its rapid expansion and manage both its B2C and B2B sales channels. Their specific requirements included seamless integration with their existing ERP system and a need for an advanced, flexible platform that could reflect their unique brand identity. The vendor, Strix, was enlisted to implement a solution using Magento.

Strix developed an advanced Magento implementation that included extended B2B features, a streamlined checkout process, and a deep integration with the Navireo ERP system. They also created an innovative design focused on storytelling and usability to enhance the customer experience. This solution allowed Obsessive to successfully launch and manage its online B2C and B2B sales without disrupting its logistics and operations.

Obsessive