Case Study: NESCAFÉ® Dolce Gusto® increases customer loyalty with Strix’s Magento Commerce promotional rules

Nestlé boosts customer loyalty with Strix using 70% multi-rule Magento promotions

Nestlé's NESCAFÉ Dolce Gusto brand sought to increase customer loyalty on its e-commerce platform and required an expert partner to manage complex promotional strategies on its Magento Commerce system. The challenge involved the intricate configuration and testing of promotional rules, which was made more difficult by deeply modified Magento infrastructure and integrations with external systems like Oracle Eloqua.

The vendor Strix implemented and managed Magento Commerce's powerful promotional rules, providing comprehensive support for the creation and flexible adaptation of sales campaigns. This solution allowed for effective stimulation of purchases and increased basket value, successfully boosting customer loyalty for the brand. Strix's deep technical expertise ensured the smooth operation of a demanding promotional schedule.

Nestlé (nescafé® Dolce Gusto® Brand)